WTJR Public File

14) Records Regarding Children’s Programming Commercial Limits.

The Children’s Television Act of 1990 and our rules limit the type and amount of advertising that may be aired in TV programming directed to children 12 and under. On weekends, commercial television stations may air no more than 10.5 minutes of commercials per hour during children’s programming, and no more than 12 minutes on weekdays. Stations must keep records that substantiate compliance with these limits for the remainder of the license term.

(14a) Rules Limiting Commercial Messages

Website Rule. In the 2004 order, the FCC for the first time restricted the display of website addresses during children’s programming, and applied those rules to both analog and digital programming. It determined that an Internet website address could be displayed during programming aimed at children aged 12 and under only if the following four criteria are satisfied: (1) the website offers a substantial amount of bona fide program-related or other noncommercial content; (2) the website is not primarily intended for commercial purposes; (3) the website’s pages are clearly labeled to distinguish the noncommercial from the commercial sections; and (4) the website page to which viewers are directed is not used for commercial purposes.

Documents in the file:

CC01 Statement to Q2 2007
CC01

CC02 Statement Q3 2007
CC02

CC03 Statement Q4 2007
CC03

2008-
cc04-q1-2008
cc05-2q-2008
cc06-3q-2008
ct03-4q-2008

2009-
cc06 1st Q 2009
cc_07 2nd Q 2009
CC08_Q3_WTJR_2009
CC09_Q4_WTJR_2009

2010- Broadcast year

2010Q1CC14_ChildrensCommercials

2010Q2_CC14_ChildrensCommercials

Revised 07/09/10